In an impressive display of augmented reality (video further down in this post), people in a shopping mall in Hungary got a chance to pet a cheetah, play with velociraptors, stand within biting distance of a T-Rex, endure a thunderstorm and walk with an astronaut amongst other exciting experiences via technology from the UK's Appshaker.
Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel's content from around the globe.
Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.
Thousands of people interacted with the National Geographic Channel brand in the process as it toured Hungary, with thousands more people sharing snapshots and video on Facebook as a result.
For more information on appshaker, please head to appshaker.co.uk and a huge thank you to Vertigo Digital whom they worked with to create the amazing 3D.
Italian brand Bottega Veneta, long known for their stylish and beautifully crafted leather goods, has launched their first women's fragrance with films by Bruce Weber and Christian Weber and with two different but equally beautiful bottle designs; one for the Murano Parfum and the other for the eau de parfum.
The Films:
Captured by Bruce Weber under the artistic direction of Bottega Veneta's Creative Director, Tomas Maier, the first film for the scent features Nine d'Urso, the muse of the fragrance (and Natalie Portman doppelganger):
the print advertisement:
The second short film created for the launch of the brand's new women's fragrance, was made in collaboration with the photographer and director Christian Weber (also under the artistic direction of Tomas Maier and no relation to Bruce Weber).
This film, The Scent (shown below), is a visual journey which tells the story of the fragrance:
The Eau de Parfum: Bottega Veneta, the eau de parfum, evokes the suppleness and sensuality of the house’s renowned leather goods. The fragrance, a leathery floral chypre, marries the olfactory language of the Venetian countryside—fresh meadows, mown hay, flowers, earth, and wood—with the gentle richness of leather in a creation crafted with the meticulousness of a master artisan.
The Eau de Parfum Bottle:
The Bottega Veneta bottles combine soft, rounded curves and powerful shapes, a smooth outside and an intrecciato texture on the bottom (reminiscent of their well-known leather weave):
The colors on the eau de parfum bottle are signature Bottega Veneta: a brunito cap and collar, an ebano logo and a skin colored leather ribbon clipped with a brunito butterfly:
The bottle itself, inspired by Venetian glasswork and the traditional Italian carafe, designed with an eye for timeless lines and resonant juxtapositions, is in every way a vessel of harmonious simplicity and perfectly balanced contradictions.
The Murano Parfum: Composed by renowned master perfumer Michel Almairac, the Bottega Veneta fragrance reveals its signature character from the start. The structure of the fragrance is unique, a fine mesh of extraordinary raw materials whose individual scents are woven together to create a supple and harmonious whole.
The Murano Parfum Bottle:
The Murano bottle is a particularly pure expression of the quality and craftsmanship of Bottega Veneta. The flacon, designed by Creative Director Tomas Maier as a vessel for the parfum, is an object of timeless sophistication and contemporary functionality. The bottle is made of exceptionally fine glass hand-blown by artisans of one of the leading glassworks on the island of Murano.
A full line of scented products is now available, including perfumed shower gel and body cream:
"Don't Steal the Jacket," a film by photographer Bruce Weber, is the first episode in a series of promotional films for the fashion house Moncler.
Remo Ruffini of Moncler asked iconic photographer Bruce Weber to make a Moncler movie to be shown during the spring/summer 2012 Milan Fashion shows taking place this week.
“Don’t Steal the Jacket,” which has one minute and 20 seconds of illustrated opening titles like the ones shown above, features several children as well as a dog, reminiscent of Mr. Weber's dogs donning Moncler's jackets for a previously created ad campaign.
above: dogs in Moncler's puffy winter jackets were shot by Bruce Weber for 2010
The New York Times' On The Runway blog is quoted as describing the movie as follows: Called “Don’t Steal the Jacket,” the black-and-white movie starred an extensive cast of cherubic children, dogs and puffer coats, with typically beautiful visuals and a story line that was a little difficult to follow. At one point, there was a montage of marauding kids, elephants and dogs that was set to “Bless the Beasts and the Children” by the Carpenters.
The film:
As you might expect from a photographer, tons of posters have been created for the film:
As the Atlanta-based Advertising school students tell the story it all happened one Sunday night. Inspiration struck a few booze-laden advertising students while watching the ad industry's favorite tv drama, Mad Men on AMC. They decided to start a side project to bring actor Jon Hamm to speak in character at their graduation as Don Draper.
The Challenge:
To get get actor Jon Hamm to speak in character as Don Draper at The Creative Circus graduation.
above: Creative Circus students Deanna Director, David Ma & Mike Quattrocchi lead the charge
The Pitch:
The students rallied various ad agency Creative Directors to speak, CD to CD, on their behalf.
The Video Plea:
The President of the One Club, Kevin Swanepoel, even sweetened the deal with the offer of a Gold Pencil for Best Fictional Creative Director Ever:
I hope it works (although they may need to woo the writers, too). Best of luck to them!
Filmmaker and photographer Matthew Donaldson filmed model/actress and professional Korean Table Tennis champ Sooyeon Lee in a slow motion homage to both sport and fashion. The skilled and sexy Sooyeon is wearing fashions by Versace, Jil Sander, Christopher Kane, Mark Fast, and Christian Louboutin as she skillfully demonstrates her Ping Pong prowess in the one minute and 48 second film created for Nowness.
Designer Geraldine Chevrolet was commissioned by stylist Katie Shillingford to create the bespoke fringed tights, gloves and hat that are paired with the couture.
Tennis Table champ Sooyeon Lee serves as an Ambassador for actress Susan Sarandon's SPiN, a chain of ping-pong clubs which counts Lee as its ambassador and has locations in New York, Toronto and Hollywood. "It's become very trendy," Lee observes. "It's sociable, you don't need to be super athletic and it's good for the brain."
A clip of Sooyeon Lee from the Killerspin championships:
