eBay & Toys for Tots use QR Codes to Window Shop for "Good" this Holiday.

Created by eBay's ad agency, Venables Bell & Partners, eBay and Toys for Tots have launched the GIVE-A-TOY STORE.



An interactive window display in New York (at 35th and Broadway) and San Francisco (at 117 Post St.) lets you donate a toy by scanning its tag (a QR code) with the eBay mobile app.





Once scanned, the animated toys come to life, encouraging passers-by to get into the holiday giving spirit.



It's a clever, engaging and cute way to be charitable this holiday season and to make many a child happy.

And, for those of you who can’t stop by in-person, you can donate some joy at ebay.com/giveatoystore.com

There is also a Facebook application called "Build a Toy."



Users donate by customizing one of the classic, virtual toys at Facebook.com/eBay. eBay will donate $1 for every toy customized, up to $50,000.

Toys for Tots
Ebay Give A Toy Store
Facebook.com/Ebay Build A Toy

CREDITS:
Client Name: eBay
Name of Ad: eBay Give-A-Toy Store
Agency: Venables Bell & Partners
Live Date: 11.11.11
Executive Creative Director: Paul Venables and Will McGinness
Creative Directors: Lee Einhorn, Tyler Hampton
Art Director: Brad Kayal
Copywriter: Kelly Diaz
Director of Interactive Production: Heather Wischmann
Interactive Producer: Elissa Polls
Print Producer: Jacqueline Fodor
Account Director: Anne Cummings
Account Supervisor: Lindsay Cole
Account Manager: Kim Claytor

(OUT-SOURCED BELOW)
Interactive Production: Brand New School East
Executive Creative Director: Jonathan Notaro
Interactive Director: Justin Bakse
Developer: Brian Tobin
Producer: Jeanette Etchebehere
Associate Producer: Joe Balint
Post Production: Brand New School West
Executive Creative Director: Jonathan Notaro
Director: Robert Bisi

Designers: Andy Bernet, Sakona Kong, Ed Laag, Angela Li, Waka Ichinose
CG Lead/VFX Supervisor: Marco Maldonado
3D Modeling: Andy Kim, Derrick Sesson
3D Animation: Hao Cui, Max Keane, Alfredo Ramirez, Derrick Sesson
2D Animation: Maithy Tran
3D Artists: Martin Furness, Andy Kim, Ryan Kirkwood
Storyboard Artist: Max Forward
Compositor: Ryan Kirkwood, Maithy Tran
Executive Producer: Jason Cohon
Producer: Jeanette Etchebehere

Media Company: Monster Media
Creative Producer: Radhames Almanzar
VP of Marketing & Client Services: Natalie Brokaw
Client Services Coordinator: Lindsey Fuller
Project Manager: Sloan Jenkins
SVP of Sales & Marketing: Tim O’Brien
Original Music: Jingle Punks
Sound Design: Brad Kayal, Chris Konovaliv

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The fashion House of Chanel and sister brand Eres swimwear and lingerie have created a fun interactive campaign, photographed by Karl Lagerfeld, that features model Emily Didonato in a pop up window.



Move your cursor over the cutely dressed model and it reveals the Eres lingerie and swimwear underneath.

Here are some screen grabs of the 'before' and 'after':


And some screen grabs of the interactive process.

before:

after you begin clicking upon the visual:


before:

after:

before:

after:


from CHANEL news:


“CHANEL est une maison-mère avec plusieurs enfants qui ne portent pas son nom. La maison ERES en fait partie. CHANEL fait des maillots de bain et de la lingerie occasionnellement dans le cadre particulier d’une collection. ERES en revanche ne fait que ça, sans prendre ombrage de l’image forte de CHANEL. Mettre de la lingerie ERES sous une robe CHANEL est une démarche “mode” naturelle, moderne et spontanée. Normalement le co-branding se fait entre étrangers – ici il se fait en famille : PRIVATE CO-BRANDING.”

The new and improved translation below was provided by reader, Karina (Thanks Karina!):

“CHANEL is a company which owns multiple smaller companies which do not carry its name. The brand of ERES is one of them. CHANEL only occasionally makes swimwear and lingerie in the specific context of a collection. ERES, on the other hand, does nothing but making this, without taking umbrage at the strong reputation of CHANEL. Wearing an ERES lingerie underneath a CHANEL dress is a natural, modern and spontaneous approach of fashion. Normally, co-branding is between strangers – here it is within the family: PRIVATE CO-BRANDING.”


Start stripping Emily here.

The Gap Mixes It Up For Christmas: Remixed Classics With Singing Celebs

In an effort to engage people in online shopping this holiday season (since the economic outlook is so bleak), several retailers are turning to fun 'promotional' devices.

The Gap division of Gap Inc., is bringing out a campaign featuring celebrities in brightly colored outfits one can 'mix'. Drawing on the parallel between mixing the separates from the Gap store, you can enjoy the re'mixed' holiday classics sung by music, tv and movie celebrities. Or make your own 'mix' of a classic holiday song at their online site here.



“As everything progressed, we decided something lighter in tone would be fitting for the times,” said Trey Laird, president and creative director at Laird & Partners in New York, the Gap agency.

“Definitely, it’s going to be promotional out there,” Mr. Laird said, using the retail term for a climate in which price-cutting predominates, “but you’ve got to engage people, too, because there’s so many promotions out there.”

Gap will also offer a Gap Movie Card promotion for filmgoers at 1,000 theaters owned by chains like AMC, Cinemark and Regal. The cards, to be given free to ticket buyers, will be good for 15 percent or 20 percent off merchandise at Gap stores.

The NY times is quoted as saying the following:

The celebrities in the Gap campaign include Jon Hamm of “Mad Men,” the TV series about advertising in the 1960s, with his girlfriend, the actress Jennifer Westfeldt; cast members of “Saturday Night Live”; the Dixie Chicks; actors like Jason Bateman, Jason Biggs, Freddy Rodriguez and Rainn Wilson; and actresses like Jennifer Hudson, Milla Jovovich and Mary-Louise Parker

But I found different celebrities (shown below). Perhaps the others will be joining them or featured on other elements of the campaign like broadcast tv spots or print ads.


Above: Jingle Bells featuring the Gap Christmas Cast


Above: We Three Kingz featuring Freddy Rodriguez, Romany Malco and Jason Biggs


Above: Jingle Bells featuring Flo Rida and Trey Songz



Above: Deck The Halls featuring the Dixie Chicks and Sandra Bernhard


Above: Winter Wonderland featuring Jon Heder and Janelle Monaé


Above: Baby It's Cold Outside featuring Rainn Wilson and Selma Blair


And lastly, you can watch the original 'remix' sung by all or make your own mix on the site here.

It's no Elf Yourself (which by the way is back this year and now with a bigger Office Max logo and the opportunity to make printed greeting cards and other photo goodies) and the folks over at adfreak have made their opinion known.

But go check it out for yourself and you decide.